Luxury’s China wobble will accelerate M&A
The author is a Reuters Breakingviews columnist. The opinions expressed are her own.
By Yawen Chen
LONDON, Oct 16 (Reuters Breakingviews) -The luxury sector is headed for a new wave of M&A. On Wednesday, shares in $330 billion giant LVMH LVMH.PA fell 7% after it revealed the bleak state of consumer spending in China. Although the pain was felt across the sector, cash-rich giants like the Louis Vuitton owner will be in the best position to scoop up bargains like Kering PRTP.PA.
LVMH’s core business of flogging high-end dresses, shoes and leather goods is under pressure. Sales in the unit, which accounts for nearly three-quarters of the company’s operating profit, fell 5% in the three months ending September versus 1% growth in the second quarter. Analysts had expected the top line to hold steady in that division. The sputtering performance of the world’s second-largest economy was the main driver of the decline. Sales to mainland Chinese consumers were down by mid-single digits compared with LVMH’s own estimate in July of mid to high single-digit growth.
More disheartening for investors is there are few signs of growth elsewhere. Consumer spending is slowing outside of China, according to Bank of America analysts. LVMH finance director Jean-Jacques Guiony said he saw a “slight improvement” in American and European consumers, but it was “nothing to write home about”. And if President Xi Jinping’s fiscal stimulus plan fails to materialise, and tariff wars between Brussels and Beijing intensify, the pain may get worse still.
This, however, creates an opening for the stronger luxury players. Cash-rich giants like LVMH and Hermès HRMS.PA can stay competitive by spending more on advertising and marketing than their rivals while also stripping out costs. Shares in Kering, Burberry BRBY.L and Salvatore Ferragamo SFER.MI have underperformed their larger rivals over the past year. And if LVMH manages this crisis better than these smaller players including Moncler MONC.MI, which formed a closer alliance with LVMH boss Bernard Arnault last month, he may be in a position to pounce.
Follow @ywchen1 on X
CONTEXT NEWS
French luxury giant LVMH said on Oct. 15 that its sales growth, adjusted for currency fluctuations, acquisitions and disposals, fell 3% to 19 billion euros ($20.8 billion) for the three months ending September.
It marked the luxury giant’s first decline in quarterly sales since the pandemic.
LVMH’s fashion and leather goods division, home to Louis Vuitton and Dior labels, reported a decline of 5%. Fashion and leather goods comprise almost half of LVMH revenue.
LVMH shares fell 7.1% to 581 euros as of 0719 GMT on Oct. 16.
Graphic: Luxury stocks are on the way down https://reut.rs/4dJBuMw
Editing by Aimee Donnellan, Streisand Neto and Oliver Taslic
免责声明: XM Group仅提供在线交易平台的执行服务和访问权限，并允许个人查看和/或使用网站或网站所提供的内容，但无意进行任何更改或扩展，也不会更改或扩展其服务和访问权限。所有访问和使用权限，将受下列条款与条例约束：(i) 条款与条例；(ii) 风险提示；以及(iii) 完整免责声明。请注意，网站所提供的所有讯息，仅限一般资讯用途。此外，XM所有在线交易平台的内容并不构成，也不能被用于任何未经授权的金融市场交易邀约和/或邀请。金融市场交易对于您的投资资本含有重大风险。
所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。
本网站上由XM和第三方供应商所提供的所有内容，包括意见、新闻、研究、分析、价格、其他资讯和第三方网站链接，皆保持不变，并作为一般市场评论所提供，而非投资性建议。所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为适用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。请确保您已阅读并完全理解，XM非独立投资研究提示和风险提示相关资讯，更多详情请点击 这里。
